To attract clientele with goals to live a healthier lifestyle, Smithtown Hot Yoga?in Village Commons?has reduced prices on all classes and packages and adopted a new philosophy aimed at health rather than profit.
?We want to make [yoga] affordable where people can get healthy physically and mentally,? said Debbie Burack, co-owner of the studio.
Burack and co-owner John McFeely decided to drop all prices in the last week of December. The biggest drops could be seen in the packages, such as the monthly-unlimited package that dropped from $175 to $125, the 10-class card that dropped from $165 to $130, and the three-month unlimited package, which dropped from $500 to $300.?
Since opening in April 2011, McFeely admitted that the studio?s first-year up to December was ?rough,? but since the price adjustments the traffic has picked up and continues to grow. Burack described the continued increase in traffic at the studio as significant.
?I sent the holiday newsletter ? overnight we went from five-to-six students to 15-20 and we?re hope to get the number to about 40 or 50,? McFeely said. ?It?s real good energy too, it?s much more fun to take the class in a big room with a lot of people in it.?
In addition to the price change, the studio has adopted elements to its philosophy similar to that of Yoga To The People, a group of yoga studios throughout the country that aims to make yoga available for everyone, regardless of economic climate.
?Yoga is very expensive. If we can make it affordable for people that in this economy couldn?t normally afford it then it?s a benefit to them and to us,? Burack said.
When the studio opened all that was available were Bikram classes, but the studio has expanded to teach other classes such as warm vinyasa and Kundalini and a 7 a.m. ?power hour? class two days a week.
Source: http://smithtown.patch.com/articles/yoga-studio-cuts-prices-adopts-new-philosophy-for-new-year
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